Who remembers TETRIS as a teen? Having to match up the colored blocks so you can clear the screen to a specific shape? It could be hours of fun or frustration depending on how much you liked puzzles. Since TETRIS we now have Bejeweled and others but TETRIS is the parent to all of these puzzle games. We have passed its 25th anniversary and TETRIS is still going strong with new products for this 2012. While this release is a little after the Toy Fair, you can still enjoy the new products since they will be out later this year. CHECK OUT TETRIS!
More popular than ever, the TETRIS® brand continues its merchandise expansion
New York, NY February 13, 2012 The Tetris Company, LLC, the exclusive licensor of the TETRIS® brand, and its merchandising agent, Licensing Works! ®, today announced several new TETRIS themed products debuting at Toy Fair. The Tetris company’s licensees Techno Source, Paladone, and Fundex are introducing and showcasing the new TETRIS merchandise products at this years Toy Fair 2012 in New York.
Toy Fair 2012 is a great showcase for exciting new TETRIS branded merchandise, said Leslie Levine, Head of Licensing Works! ®. It’s marvelous to see the continued expansion of this iconic global electronic game into a wide variety of fun and creative new products.
Toy innovator Techno Source, will be introducing its new TETRIS Illuminated Mega Screen (MSRP $17.99) game. The stand-alone handheld device is designed with a large, illuminated screen to play a choice of three fun TETRIS games, including the popular Marathon version, to challenge any player. It is the first stand-alone handheld to include a hold button which allows players to keep a Tetrimino (the iconic TETRIS playing pieces)shape to use later in the game. Additional features include a save function that remembers your current game and high scores for each of the three TETRIS games, adjustable sound, multiple skill levels, pause control, and the famous TETRIS theme song, Korobeiniki. The TETRIS Illuminated Mega Screen game is expected to ship in Spring 2012, with in store availability at local Target, Kmart, and Toys R Us retailers to come in Fall 2012.
We started with our TETRIS Link tabletop strategy puzzle game and received an overwhelmingly positive response to its debut. It’s exciting to see our partnership with the TETRIS brands continue to strengthen with the introduction of our new TETRIS Illuminated Mega Screen handheld, said Jason Willard, Product Marketing Manager, Techno Source.
Techno Source will showcase its TETRIS Link 2-Player Edition, a family strategy game designed for play at home or on the go, at Booth #3137. Following up the award-winning TETRIS Link tabletop strategy game, the TETRIS Link 2-Player Edition (MSRP $12.99) has the same addicting gameplay in a compact and travel ready form. Drop and link Tetrimino shapes of the same color to earn points, while blocking your opponent from linking and scoring. Transforming functionality offers two ways to play across from an opponent or side-by-side to suit home or on the go environments. When you are finished playing, simply store all of your Tetriminos, lock the game tower in place, and take it with you anywhere. The game includes storage buckets to keep Tetrimino shapes organized, a base, adjustable game tower, 50 Tetrimino shapes in two colors, and die. Expected shipping is Spring 2012, with in store availability to come in Fall 2012. Since its debut, the TETRIS Link original tabletop strategy game has been honored by several industry awards, including: Game of the Year nominee for Toy Industry Associations Toy of the Year Award, Parents’ Choice Silver Award, Best Game for Good Housekeepings Fourth Annual Best Toy Awards, Two Creative Child Magazine awards, two Dr. Toy Awards, and more.
Paladone debuts three new TETRIS® products at this weeks New York Toy Fair, at Booth #4837. The TETRIS Desk Tidy (MSRP $32.00) is a new collection of several office supplies, including: a double highlighter pen, pencil holder containing 5 pencils, sharpener and eraser, memo pad, tape dispenser, staple-free stapler, desk organizer (with rubber bands and Tetrimino shaped paper clips), and Tetrimino shaped stress blocks.
The TETRIS Stackable Desk Light (MSRP $50.00) is a fun new accessory for TETRIS enthusiasts that is ideal for any home or office. Each Tetrimino shape is separate and lights up as you place them on top of each other. Also new is a TETRIS Alarm Clock (MSRP $4000), featuring numbers that change using falling Tetrimino shapes. Watch a demo of the TETRIS Alarm Clock at http://angrybadgers.org/tetris/?m=D. All three new TETRIS products will become available for purchase in September 2012.
Fundex, another exhibitor at Toy Fair 2012, Booth #655, offers demonstrations of its popular gamesTETRIS The Card Game (MSRP $6.99), a multiplayer card game, TETRIS Tumble (MSRP $9.99), a multiplayer strategy dice game, and TETRIS Matrix (MSRP $14.99), a single player strategy puzzle game. All three TETRIS products are available for purchase in stores at Books-a-Million, Barnes & Noble, and Calendar Club.
We are thrilled to see so many imaginative new TETRIS products introduced at this years Toy Fair, said Lisa Linnenkohl, Head of Licensing for the TETRIS brand. It is incredibly rewarding to see the consumer demand for TETRIS merchandise growing so quickly. It validates our vision for the brand —TETRIS is truly a global lifestyle brand!
TETRIS branded products are sold worldwide in more than 50 languages. With hundreds of millions of games sold over the last 28 years, the TETRIS brand is stronger than ever and continues its year over year growth. Over 132 million paid mobile downloads have made the TETRIS game one of the best-selling mobile games in the world As many as 35 million TETRIS Battle games are played daily on Facebook, with over 1 billion played monthly in 95% of the world.
For more information on TETRIS branded products, please visit www.Tetris.com.